VIXUM 이란?
VIXUM, created by Dongsung Chemical, is a melamine foam. It is a foam-type, thermosetting, melamine resin.
VIXUM has a unique three dimensional hexagonal reticular structure and Open Cell foam.

With superb sound absorption, insulation, and durability, VIXUM is diversely employed in general construction and industrial facilities.
It is also applied to automobile hood liners and used in the interior of trains and airplanes for sound absorption and insulation purposes.

VIXUM is a melamine resin which has very high nitrogen content. Therefore, unlike other materials, it has superior heat and flame resistance with no addition of a flame retardant. When exposed to a fire, it does not melt, nor generate flammable liquid substance. It simply undergoes carbonization and releases a small amount of smoke without leaving embers, so it is an ideal material to meet fire safety standards.

With its unique three dimensional reticular and Open Cell structure, VIXUM is extremely effective at blocking noise. This could be particularly useful to prevent noise transmission between adjacent floors of apartment buildings, an issue causing a great amount of contention between neighbors. The importance of sound absorption and insulation has become greater than ever because apartments have slimmer walls, and walls are torn down to open up the balconies and expand room space. The sound absorption model of VIXUM, designed to prevent the transmission of noise, is used in various areas because its sound absorption capacity is higher than that of other materials of similar thickness. NRC, the numeric translation of different sound absorption coefficients at different frequency bands, puts ‘50T’ at 0.85 or higher and ‘25T’ at 0.7 or higher. This confirms VIXUM’s superb sound absorption capacity.

VIXUM’s heat conductivity has been measured at a very low 0.032 W/m*K due to its unique three dimensional reticular and Open Cell structure. VIXUM’s superb thermal insulation properties have led it to be applied in various areas including ① walls, ceilings, and floors of buildings, ② walls and panels, ③ industrial thermal facilities (tanks and ducts) and ④ industrial piping and wiring.

VIXUM, with a density of about 10kg/m3, is much lighter than other conventional materials such as glass wools, felt, and other fiber materials. This makes it easy to be used in construction and does not pose any risk of falling after installation.

VIXUM has excellent heat resistance. It maintains its initial physical properties even at extreme temperatures ranging from -200°C to 240°C.

Though VIXUM is a supple material with a superfine fiber-like structure, unlike other foam materials, it is as hard as glass and works like superfine sand paper. Also, when used with water, its particles glide smoothly over the surface, making it easy to remove tough stains on tiles, stove tops, doors, leather seats, hubcaps, etc., without using any detergents. With VIXUM, there will be a revolution in the cleaning industry, bringing environment-friendly cleaning that poses no health risks and does not involve any cleansers.

Brand logo

DONG SUNG CHEMICAL COMPANY’S VIXUM means next generation’s high tech material which gathers of hexagonal three dimension open cell, realizing the ‘Dream innovation’ world.
This brand name is the combination of VI(hexagonal cell structure) and Um(suffix for space).

Brand logo 'X' visualized VIXUM's technical competency and innovativeness through the utilization of systematic integration of material structure such as roundabout curve and three dimensional effect as design essence.

Solid and stable logo type expresses the stability and confidence of technology. Using light blue as VIXUM Blue (Pantone 2995 C) to express future-oriented image

  • Brand logo
  • The minimum size prescript

Grid System & Clear Space

When you reproduce the Brand logo, in order to prevent modification, original logo data from CD-ROM should be used in principle. However,
for larger size applications where printing by a computer is not practical, the logo should carefully follow the grid guideline presented in this section.

For ultimate visibility and impact, it’s important to retain a designated minimum ‘clear space’ and apply.

Clear space means a minimum space which should never be intersected or intruded upon by any other graphic object or edge.
Space guidelines always apply to the expression of the image by priority, when using of the Brand logo in order to prevent modification original logo data from CD-ROM should be used.

  • Grid system
  • Space prescript

Color System

The corporate color is one of the important elements to deliver VIXUM’S Brand identity.
When using the corporate color have to follow the details presented in this section RGB color and Pantone color both are standard for using the corporate color.
When reproduction brand log as a printed matter,
spot color printing is the basic method and Four color schemes are also allowed depending on the media (newspapers, magazines etc) because those media
can’t be produced by spot color printing.

If you have any question and concern on reproduction of Brand logo, you have to discuss with the internal management department before starting the reproduction.

Black & White and Special Colors

Black & White and Special Colors are the expression of formative characteristic and symbolism of vixum,
which could be applied to the characteristics of media and various materials. The brand logo is an official symbol of Vixum that represents brand image.
All uses of the logo mark, therefore, shall faithfully and accurately reproduce its color, design and appearance as depicted in the rules and principles and
any modifications to it is strictly prohibited

  • Black-and-white print
  • When using black and white printing, Black 100% has to be used in principle.

  • Special print
  • In case of using specialty printing, using VIXUM Gold, VIXUM Silver and application of gilt, silver gilt is also available

Color on Backgrounds

The background color of the Brand logo can be used shown in this section, besides the standard colors.
An important part of the background standard is that it allows Vixum logo to stand out clearly, based on contrasting colors and level of gradation.
For any other variations in background, the presented guideline in this section should be followed.

  • Color on Backgrounds
  • Black and white color control

Incorrect Usage

Care should be taken to ensure accurate, consistent reproduction of the Vixum logo, never alter, add to, or attempt to recreate it.
This guideline suggests various example of how the VIXUM logo may be incorrectly used.
This section also deals with unacceptable changes to the colors and form of the logo and should be reviewed to ensure no similar corruption is made to the Vixum Brand image.

  • in case of randomly distortionof shape of Brand logo

  • in case of using modified color on Brand logo

  • in case of randomly rearrangement of element of Brand logo

  • in case of using substitutionfont in Brand logo

  • in case of distortion or alteration of proportion of Brand logo

  • in case of expression of Brand logo as lines

  • in case of randomly using separated element of Brand logo

  • in case of application on a busy background

  • in case of application on similar color background

Typeface English

The English typeface of the VIXUM, both its Logo and symbol, is designed with close consideration of harmony and balance in mind.
This typeface should be used in all titles, captions, templates and main texts of various publications.
The typeface suggested in this guideline should be applied in principle, but variations are allowed where appropriate, depending on the nature of the medium used.

Typeface Korean

The Korean typeface of the VIXUM, both its Logo and symbol, is designed with close consideration of harmony and balance in mind.
This typeface should be used in all titles, captions, templates and main texts of various publications.
The typeface suggested in this guideline should be applied in principle, but variations are allowed where appropriate, depending on the nature of the medium used.